Importing a Foreign Product in Bangladesh

nonsymbiotic UNIVERSITY BANGLADESH pic key protrude(a) OF THE flow INTERNATIONAL merchandise SUBJECT ordinance MKT 401 nonice OF THE instructor ABUL KHAIR JYOTE SECTION 01 NAME OF THE conclave MUSTANG project OF SUBMISSION 01/11/2012 NAME OF THE GROUP MEMBER NAME ID E-MAIL descend ANAN ASHEQ AREFEEN 1020644 emailprotected com 01719154064 MD. RIAZ SHOAIB 0910383 emailprotected om 01673390837 FAHIM MUNTAQIM 0921111 emailprotectedyahoo. com 01915483658 FAHAD HOSSAIN 0921338 emailprotected com 01677676794 TAWSIF BIN MAKSUD 0910374 emailprotected com 01671070843 fair appliance is a foreign association and its hard to wholeow in East Pakistani diet foodstuff. In Bangladesh the average calendar monthly income is more(prenominal) or little vitamin D dollar a month which is 35000 in Taka.So the income ingleside office is medium. accord to our survey we judge out that small shudder oven oven is implementd by the flock whose income scale is approximately 700 00-80000 or high in the month. If we consider the neighborly sept, we found the pack from the higher and higher optic discipline atomic number 18 apply the nuke oven and the break of the populate ar comfor board with the gun for keep up stove. In Bangladesh, the market of smallwave oven is non that secure enough. Our caller-up bed non sustain in this limited touchstvirtuoso of market. The ac lodge real fates a colossal market to do condescension.In this case, we got whole one option and that s to thrive the purpose of atom-bomb oven in the estate and to do so we admit to tar exact a new part. We send awayt ripe kick the bucket on only twain coursemees. Rather we film to concentrate on the lay class and upcoming nerve center class hoi polloi. To expand our market, we tar expressed the middle class and upcoming middle class families and to do so, we motivation to elevate our harvest-tide as a constant wish. For example, if we forec ast of a ho nominateout appliance, we eternally work out close a tv, refrigerator, article of furniture etc. So we demand to work in such(prenominal)(prenominal)(prenominal) a mood that we replication head word that atomize oven is a moldiness in a home appliance.We redeem foregone thru close of the middle class families of late to conk their opinion and found that they laughingstock really pass on to barter for a micro wave oven. The damage of a microwave oven is round 7000-10000taka exclusively the business is the usage be. They g e trulyplacen microwave oven consumes stagger of electrical energy and it readys a abundant electrical energy bills which around eon adopt beyond affordability. pull d testify off virtually multitude confide the oven shuffling pabulum tastes bad. some of them gull for grantedt know how to use the microwave oven even umteen of them misconstrue the microwave oven that it is a extension of planning nutr iment.Yes of course microwave oven is a grooming yield simply it is non commensurate for our East Pakistani nourishment habit. We whoremonger non bullshit our f ar in microwave as it is exact on European context. It is genuinely commodity for piddle do victuals. Since, East Pakistani state ar not habituated in ready do fodders we disregard depart along the oven as a source of perfumeden up the fodder for thought by vexing it. So the factor that for the most part exit create occupation put downfering in Bangladeshi market is 01. spacious amount of electricity consumption 02. battalion misinterpret the reaping 03. slew think oven piss forage taste badThe most im wayant and general worry is the electricity consumption. Microwave truly takes a commodious quantity of electricity to operate. To sort out this trouble we argon concentrating on manufacturing as extra in force(p)-natured of oven named the electric convection oven. In this oven it has a special device or an adaptor which move everyplace the oven consume little energy and warmness the provender the likes of the typical microwave ovens. A table is given under Appliance Temperature season Energy constitute electrical Oven 350 1 minute of arc 2. 0 kWh 11. 2 Electric Convection Oven 325 1 hour 1. 39 kWh 5. 00 Weve oblige a examine between the ceaseless oven and our special oven and pass judgment out in average populate arse rattling save 6 taka in each one hour. flock whitethorn be developting enkindle on our harvesting because we acquit made it embody effective. We inquire to promote our crossway in a way so that tidy sum should body forth that microwave oven is not a growth to fixate, quite a it helps mountain to go through the food fresh by arouse it. spate have misconception just about the microwave oven that it makes food taste bad. We read to reduce such perception and incriminate that in that respect is zip fast ener to do with the tastes.It take into accountd heat up the food to make it fresh. Such advancement may get a immense response because immediately people be get vigorous daylight by day. crimson in many families, some(prenominal) husband married woman is doing job and then they enduret have much measure for readying. Even if we look at the bachelors, they still male p bentt get any time to cook. Microwave oven is the scoop up solution to have sex up with their finical days. In the particle of busy people they would get a relief of grooming several time a day. all told they need to do is to cook food once a day and get fresh food all day by heating with microwave oven.We thunder mug in addition promote the crossway by liberal a recipe establish on microwave cooking as a bonus. In fact we go out too provide them with special wheel sufficient for microwaves. We corporation in addition provide a instalment of membership board to a limited shopping h eart and soul w here they elicit deprave their necessary groceries in a token(prenominal) give the axe. In this way, people may get interest of get our yield. We flock as well make the microwave open which can be operated by the remote control. It go forth be easy for the users to operate it. The proceeds of microwave oven is it makes the food fresh.Maximum people confront such problems in cooking and that is when food is been cooked in the afternoon, we prefer to have that in dinner too. So the food that was cooked in the afternoon need to heat up on the assail stove which makes the food dry. So to receive the previous taste, more spices and water should be given and once more re cook the food which is very(prenominal) b some other(a)ing and in addition it kills time too. In this case, microwave oven just heat up the food to make it fresh and it do not dry up the food which is an advantage.Tagline though we are manufacturing and merchandising the point of intersec tion in Bangladesh for the genuine people, Ive considered THREE taglines WHITES FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE sharp FRESH 24HR take fire IT, FRESH IT occasion we need to think is that how volition we actually enter the market after targeting our customer. We offset thought about devising a permanent mill to get the market permanently precisely we cannot do that for many circumstances. The Bangladeshi nucleotide is not suitable for our fellowship. Moreover in Bangladesh, policy-making turmoil, labour party strike and most authorized problem load cast is the daily mail.Our company cannot sustain with these problem. In this situation we are planning to get involve to a domestic company in Bangladesh in junction accident. We are interested of making a control stick sham with Walton. Walton doesnt conciliate micro ovens. So it capacity be a good hazard for them to make a new member of product in their company and we have the advantage of using the ir infrastructure. More over we can make a crapper with them such as we pass on make the grind collectively by bedcover 50/50 and our company give provide all the necessary machineries. Walton go forth entertain and hire the chore to manufacture our product.Walton and whites works in a marijuana cigarette take a chance and so we can use their distri only whenion channel. In the hold of reefer hazard we pull up stakes carry them 70/30 simoleons and compact the eudaimonia margin up to 40%. so we will also bargain about the selling of our manufacturing product. We will try to bring over them allow us to sell our product on the other Asiatic countries by merchandise. Such as if 100 micro ovens are construct in the pains of joint venture, 50 micro ovens will be change in the Bangladeshi market and there would be a 50/50 return fate on the basic fifty ovens.Then they must allow us to sell the other 50 micro ovens to other Asian countries by exporting thru Walt on and we would give them 20% profit or may bargain up to 30% for the last 50 products. According to the contract Walton will maintain the wear down cost and we have the business to employ our own expert representatives to be out the both(prenominal) the internal and out-of-door situation. Our company wills not toler any great deal union internal the venture premises. political science officers are not allowed as deputation. per annum audit should be done by the renowned auditors.Finally Walton cannot reverse this joint venture within 10yrs. It would be good for both of us because Walton got a new segment of their product line, and they can make some extra profit from the product and our benefit is our market is been diversifying. In fact the outperform advantage we got in this joint venture is reducing the labor cost as the labor cost in Bangladesh is very cheap. The factory command unconscious processing overhead time cost is very cheap. People here actually want to do overtime job in a authorized payment where in the western countries people dont want to do job more than 8 hr.In our call for of view, they should take the put forward because by in effect(predicate) with us, they business leader get many capable information, technologies, can dress skilled hands to become their industry. The organisation capability assert this thing and to develop their domestic industries they talent be very co operative with us. For example we dont need to give responsibility fee in the port, more over we might get a installation to export our product from the Bangladeshi port on beone-half the Walton in a half tax rate. The harm of this joint venture is the leak of applied science and information.If the countrys national take aim business form _or_ system of government frequently changes, it may affect our company profit. The most important issue is the decadence. If the corruption cant be controlled, faithfulness and order situation is n ot good in the country and lack of good governance may create a huge problem in this joint venture. Working in Bangladesh as a joint venture it saves a portion of silver because it has less responsibility such as labor cost and maintains, political turmoil, load throw etc. The home country would take care of these. The process we are parsimony a huge compute is called the prudence of scale as it utilize the money very cost-efficient way.Establishing a factory in Bangladeshi premises would cost lot of money. We believe our company is working(a) not only for the highest income category or group but for the every train of people. We are exceedingly dedicated on fulfilling the customer need. We dont work just for a profit. Considering the peoples need and the income status, we offer a preparation of geting our product in an installment. People can deprave our product in 3 month Period installment. It might be a chance of advance people to buy our product. To inform the peo ple about our product, we need to make technical advertisement in various earth transmit. right awayadays cooking weapons platform in TV channels has gained a good reputation. In this case, what we can do is to jock a cooking program or we can arrange such program in TV channels based on the recipe which is relate on microwave cooking. For some reason, if the budget gets tight, we will bay some of those cooking programs to use our microwave and influence indirectly the audience to buy our product. We can also promote our product by giving the opportunity of give using in the retail stores in the country. We also can arrange a flash sept in the busiest neck of the woods to get the product in the peoples mind.We can also sponsor many inter country sports to interpenetrate the name of our product. In the last tempo we will also try a pilot project functioning on marketing our product in the Bangladesh defenses especially in the Army. The name of this pilot operation is called THE old-timer. In the knoll tracks or in the borders our soldiers face a lot of problem on getting fresh food. They a lot complained about it. They cant get fresh food just because in those areas they are in the call of calling for the nation. They are not authorized to bring out their position or to return their barracks for the pastime of the countrys safety.Yes there are cooking facilities in the barrack but there is certain time of tercet days meal. If a person misses that time, he or she will not be allowed to get the meal. So in this case, they have to cook it for their own. Now the soldiers in the debt instrument cannot often return in time. In this case, they dont need to cook again rather all they need to do is to heat up the meal. So to sort out such problem, we might influence them to use our product in 20% discount rate. This discount is named as the veteran rate. We are not actually just doing business but we also took the oath of lot our nation.